{"id":228,"date":"2017-07-11T19:00:42","date_gmt":"2017-07-11T16:00:42","guid":{"rendered":"http:\/\/www.mertcanpolat.com.tr\/?p=228"},"modified":"2017-07-11T00:29:00","modified_gmt":"2017-07-10T21:29:00","slug":"gelisen-seo-dunyasinda-ust-siralara-cikma-yontemleri","status":"publish","type":"post","link":"https:\/\/www.mertcanpolat.com.tr\/blog\/gelisen-seo-dunyasinda-ust-siralara-cikma-yontemleri-228.html","title":{"rendered":"Geli\u015fen SEO d\u00fcnyas\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kma y\u00f6ntemleri"},"content":{"rendered":"<h1><strong>Google G\u00fcncellemeleri ve Geli\u015fen SEO<\/strong><\/h1>\n<p>\u00d6ncelikle \u015fu soruyu kendimizce cevaplamam\u0131z gereklidir. \u201cGoogle Neden G\u00fcncelleme Yapar?\u201d Asl\u0131nda cevab\u0131 \u00e7ok basittir. Daha kaliteli aramalar\u0131 daha \u00fcst s\u0131ralara \u00e7\u0131kartmay\u0131 ama\u00e7layan Google her g\u00fcncellemesinde kullan\u0131c\u0131 yarar\u0131na \u00e7al\u0131\u015fmalar yapar. Bu g\u00fcncellemeler sonras\u0131nda da \u00e7o\u011fu site sahibi alt sayfalara d\u00fc\u015ft\u00fcklerinden hatta baz\u0131lar\u0131 da aramalardan tamamen kaybolduklar\u0131 i\u00e7in a\u011f\u0131t yak\u0131yor, SEO uzman\u0131y\u0131m diye ge\u00e7inen ki\u015filere tonla para y\u0131\u011f\u0131yorlar.\u00a0Sonu\u00e7 ise h\u00fcsran olabiliyor.<\/p>\n<p>Google kullan\u0131c\u0131ya daha kaliteli\u011fi i\u00e7eri\u011fi daha \u00fcst s\u0131ralarda sunmay\u0131 hedefliyor. Peki kaliteli i\u00e7erik kavram\u0131n\u0131 neler belirliyor ?<\/p>\n<p>Bunlar\u0131 \u015fu \u015fekilde s\u0131ralayabiliriz;<\/p>\n<ul>\n<li>\u0130\u00e7eriklerinizi kullan\u0131c\u0131 g\u00f6z\u00fcyle haz\u0131rlamal\u0131s\u0131n\u0131z. Misal kendinizi okuyucu yerine koyup d\u00fczenleyebilirsiniz. G\u00f6z yormayan renkler kullanmal\u0131s\u0131n\u0131z.<\/li>\n<li>Ziyaret\u00e7ilerinizi yorum yapmaya te\u015fvik etmelisiniz. Ki bu yaz\u0131n\u0131n insanlara fayda sa\u011flad\u0131\u011f\u0131 belli olsun.<\/li>\n<li>Sosyal Medyay\u0131 g\u00fczelce kullan\u0131n. Sosyal medya payla\u015f\u0131mlar\u0131na te\u015fvik edin.<\/li>\n<li>Kesinlikle SPAM yapmay\u0131n. Spam sald\u0131r\u0131lar\u0131 almaktaysan\u0131z link engelleyici ile gelen linkleri engelleyin.<\/li>\n<li>Sitenizde \u00f6zg\u00fcnl\u00fc\u011f\u00fc \u00f6n planda tutun. \u00d6zellikle yaz\u0131lar\u0131n\u0131z\u00a0tamamen\u00a0\u00f6zg\u00fcn olsun.<\/li>\n<li>Kesinlikle diyorum Backlink paketi almay\u0131n. Ki 1000 siteye ayn\u0131 makaleyi yollay\u0131p spam olarak\u00a0alg\u0131lanabilirsiniz. Sitenize illa \u00e7al\u0131\u015fma yapt\u0131rmak istiyorsan\u0131z ayl\u0131k bir \u00fccretle g\u00fcvenilir ki\u015filerle \u00e7al\u0131\u015f\u0131n.<\/li>\n<li>D\u00fczenli olarak sitenizi ve alt linklerinizi besleyin. Sadece ana sayfaya \u00e7al\u0131\u015fmay\u0131n. Her alt sayfaya do\u011fal g\u00f6r\u00fcnebilecek yollarla besletin. Gerek tan\u0131t\u0131m yaz\u0131lar\u0131 gerek sosyal medya payla\u015f\u0131mlar\u0131 gerekse paravan bloglarla. Ancak dikkat edin ki bunlar tamamen \u00f6zg\u00fcn olsun. Bir makaleyi ba\u015fka yerlerden almay\u0131n veya kullanmay\u0131n.<\/li>\n<\/ul>\n<p>Gelecekteki SEO\u2019ya da de\u011finecek olursak kim kullan\u0131c\u0131 dostu olursa o kazanacak ve rekabetin \u00f6n\u00fcne ge\u00e7ilemeyecek. Yani spam siteler tamamen kalkacak ki Google\u2019nin ama\u00e7lar\u0131ndan birinde de bu var.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google G\u00fcncellemeleri ve Geli\u015fen SEO \u00d6ncelikle \u015fu soruyu kendimizce cevaplamam\u0131z gereklidir. \u201cGoogle Neden G\u00fcncelleme Yapar?\u201d&#8230;<\/p>\n","protected":false},"author":1,"featured_media":229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,1,4,6],"tags":[55,56],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Geli\u015fen SEO d\u00fcnyas\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kma y\u00f6ntemleri - Mert Can Polat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mertcanpolat.com.tr\/blog\/gelisen-seo-dunyasinda-ust-siralara-cikma-yontemleri-228.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geli\u015fen SEO d\u00fcnyas\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kma y\u00f6ntemleri - Mert Can Polat\" \/>\n<meta property=\"og:description\" content=\"Google G\u00fcncellemeleri ve Geli\u015fen SEO \u00d6ncelikle \u015fu soruyu kendimizce cevaplamam\u0131z gereklidir. \u201cGoogle Neden G\u00fcncelleme Yapar?\u201d...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mertcanpolat.com.tr\/blog\/gelisen-seo-dunyasinda-ust-siralara-cikma-yontemleri-228.html\" \/>\n<meta property=\"og:site_name\" content=\"Mert Can Polat\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-11T16:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-10T21:29:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mertcanpolat.com.tr\/blog\/wp-content\/uploads\/2017\/07\/seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@WebinMasteri\" \/>\n<meta name=\"twitter:site\" content=\"@WebinMasteri\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mert Can POLAT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mertcanpolat.com.tr\/blog\/#website\",\"url\":\"https:\/\/www.mertcanpolat.com.tr\/blog\/\",\"name\":\"Mert Can Polat\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.mertcanpolat.com.tr\/blog\/#\/schema\/person\/b12f59f3372ac18599d4e38e28a2e004\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mertcanpolat.com.tr\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mertcanpolat.com.tr\/blog\/gelisen-seo-dunyasinda-ust-siralara-cikma-yontemleri-228.html#primaryimage\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/www.mertcanpolat.com.tr\/blog\/wp-content\/uploads\/2017\/07\/seo.jpg\",\"contentUrl\":\"https:\/\/www.mertcanpolat.com.tr\/blog\/wp-content\/uploads\/2017\/07\/seo.jpg\",\"width\":2000,\"height\":1499},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mertcanpolat.com.tr\/blog\/gelisen-seo-dunyasinda-ust-siralara-cikma-yontemleri-228.html#webpage\",\"url\":\"https:\/\/www.mertcanpolat.com.tr\/blog\/gelisen-seo-dunyasinda-ust-siralara-cikma-yontemleri-228.html\",\"name\":\"Geli\u015fen SEO d\u00fcnyas\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kma y\u00f6ntemleri - 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